Services Expected by Petfood Consumers: Addressing Their Needs to Improve Animal Nutrition
At Petfood Advisor, we are committed to understanding and meeting the needs of consumers in pet nutrition. Pet owners are looking for reliable information, practical tools, and tailored services to ensure the best diet for their companions. For this, with SOS Petfood, you can learn the basics of animal nutrition.
Our mission goes further: we act as a bridge between consumer demands and industry professionals to encourage improvements in product quality and animal health.
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Services Consumers Are Looking For: Practical and Reliable Solutions
Here are the key services pet owners expect and that we are working on:
1. Product Scoring
- Development of scoring systems like Petfood-Score ABCDE, allowing products to be rated based on key criteria (ingredient quality, percentage of animal proteins, presence of additives).
- Easy-to-understand ratings to guide consumer choices quickly.
2. Articles and Scientific Analyses
- Writing accessible articles based on recent scientific research to demystify questions related to pet nutrition.
- Debunking myths and rumors, particularly around carbohydrates, additives, or natural diets.
3. Product Comparisons
- Creation of comparison tables for kibble, wet food, and snacks.
- Rankings based on objective criteria: composition, carbohydrate levels, cost per portion, and consumer reviews.
4. Group Pricing and Bulk Purchases
- Researching group pricing to allow consumers to benefit from discounted rates.
- Organizing bulk purchases to reduce costs while promoting higher-quality products.
5. Fake News Detection
- Analyzing information circulating on social media and in the media.
- Identifying and correcting misinformation to protect consumers and their pets.
6. Discussion Groups and Forums
- Creating thematic communities to share best practices, specific diets, or products to avoid.
- Moderated discussion spaces (groups, forum 1, forum 2) to ensure constructive and respectful exchanges.
7. Mobile Applications
- Developing apps to provide quick access to analyses, comparisons, and reviews on the go.
- Features include: carbohydrate calculators, daily feeding management, and notifications on product recalls.
8. Alerts and News
- Notifications about product recalls or health alerts.
- Constant monitoring of industry developments to keep consumers informed.
9. Interaction Tools with Professionals
- Consumer surveys to communicate their expectations to pet food manufacturers.
- Brand rating systems based on customer satisfaction.
A Shared Goal: Improving Quality and Animal Health
By addressing consumer needs, we aim not only to make their choices easier but also to encourage professionals to:
- Offer higher-quality products.
- Reduce the use of controversial ingredients.
- Adopt more transparent practices that prioritize animal health.
Through this collaboration between consumers and professionals, we can improve the health and well-being of all companion animals.
Our Ongoing Developments: An Ambitious and Collaborative Project
We are currently working on developing these services using innovative technologies, including artificial intelligence. However, these initiatives heavily rely on available funding and support from our community.
Your participation is vital:
- Take part in our surveys to share your expectations.
- Test our tools in development and help us improve them.
- Contribute to collective discussions to advance the pet nutrition industry.
Join Petfood Advisor and Be Part of the Change
Sign up for free to access our services, join an engaged community, and help amplify the voice of consumers to industry professionals. Together, let’s build a future where quality and animal health are top priorities.